Compare the list shown above to zip code 90095 shown at right, which is for West Hollywood -an outspoken gay and lesbian community. Half the movies on the 90095 list are several years old and were embraced by the Hollywood crowd as artistic and expressive while the movies listed in the 92835 zip code tend to be characterized as season blockbusters.
I'm not sure exactly what inferences can be made by these lists but I think it is quite evident that communities differ widely even when separated by just a few miles.
You see the same separation in movie titles in the San Francisco Bay area. Metro SF Bay sees Milk as the most popular rental while just northwest across the bay Milk isn't even in the top 10 list! Use the link in the title to visit the Times and see if you find some interesting trends. Report back; I'm curious what you might be able to guess about a neighborhood or community based simply on movie titles rented.